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SallieMae: College Answer Redesign
Project type
Redesign
Date
May 2012
Directed external and internal resources to overhaul Sallie Mae’s content-rich CollegeAnswer.com site. The site had been slated to be decommissioned, but I was able to convince leadership that it would be resurrected to enhance our visibility in SEO and drive leads to our primary marketing website, SallieMae.com.
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