My experience in UX is both broad and deep, working hands-on at large corporations, building entirely new teams at Silicon Valley startups, and driving big, cross-divisional projects at complex, risk-averse organizations.
My career started in earnest at Fleet Bank. I had the privilege of managing the user experience of Fleet.com at a time when none of us really knew what that meant. I was fortunate to be surrounded by very talented colleagues and lead by outstanding leadership. Our eCommerce team understood the value of their digital channels before many large banks did, and we were on the verge of great things when we were acquired by Bank of America. Initially, I was worried about the transition, but after being exposed to their processes and practices, it was clear I would be exposed to an amazing learning opportunity.
In the early 2000s, Bank of America was truly cutting edge when it came to eCommerce, especially when it came to user experience. At a time when the game was played on regional and national footprints, BOA added their digital channels to their footprint, setting ambitious sales and service goals for their online channels. Core to the success of those channels was a 60+ person user experience team, comprised of research, interaction design, visual design, and content professionals. That team taught me everything I know about usability, requirements, documentation, best practices, process, roles & responsibility. My experience at Bank of America has informed everything I’ve done since then.
And since then, I’ve done quite a bit. Here’s a list of my experience and expertise in user experience.
- Building new UX organizations
- Hiring and managing designers and developers
- User experience strategy
- Relationship building with Product Management, Marketing, and Engineering
- 5-year plans
- UX project plans
- Agency management
- Contractor management
- Information architecture
- Interaction design
- Site maps
- Task flows
- User journeys
- User research
- Usability testing