Digital strategy is a discipline that is still evolving. We’re well beyond the point where you can focus on your website alone. The concept of a “digital ecosystem” has come to fruition, and a need to get more out of each of them and for to get them all working in harmony is critical to any organizations business objectives. Web, mobile, social, email, display ads, it may feel like a lot to manage, but there is a process for getting the most of out each and to have them work together.
At the end of the day, they’re all marketing channels leading to a product or service. A good digital strategist will help you match your business goals and objectives to your digital channels, developing a strategy to achieve your goals, tactics to implement the strategy, and analytics to measure success.
Based on personal experience, I see relationship management as the key to developing a successful digital strategy, for organizations of any size. A digital strategy needs to take into account not just the goals of your organizations leadership, but the nuanced interests of each organizational leader, and of the proxies they empower to carry out those interests. Further, one needs to internalize the needs and desires of the resources that will implement a strategy, from agencies to product managers to web developers.
Digital Strategy Experience
- Enterprise digital strategy development
- Marketing digital strategy
- Product digital strategy
- Email-marketing strategy
- Digital lead-generation strategy
- Online conversion strategy
- Digital brand strategy
- Digital project implementation
- Digital resource and relationship management